Monday, March 2, 2009
Tuesday, December 23, 2008
Saturday, October 25, 2008
Friday, October 17, 2008
How to Get and Use E-Mail Addresses for Viral Advertising
How to Get and Use E-Mail Addresses for Viral Advertising
Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.
You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.
For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.
Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.
You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.
For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.
Viral Marketing
6 Ideas for Viral Marketing
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information
Thursday, September 18, 2008
Getting traffic thru freebies
3 Steps to Find “Freebies” to Add to Your E-book
Those of us who regularly shop online are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:
1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!
http://www.how2driveurblog.blogspot.com/
Those of us who regularly shop online are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:
1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!
http://www.how2driveurblog.blogspot.com/
Tuesday, September 16, 2008
टिप्स ओं blogging
How You Can Pull Off a Personal Blog
Written by Panah on September 11, 2008 – 5:29 am -
I did mention a few posts ago that you need to provide unique value to your users to expect anything out of your blogging efforts. When you think about it, there are millions of blogs out there that are trying to get some traction in the huge World Wide Web. But this is where the 99-1 rule applies. Essentially, 99 percent of useful content is generated by less than 1% of sites on the web. The other 99% of people talk about things that are either not unique or provide no value at all to readers. So if you want ot have any success on the web, you will want to think about how you are going to make yourself unique to your audience.
I did mention that usually diary blogs don’t work that well (read the book “nobody wants to know what you had for lunch”). But the truth of the matter is that a few insanely popular bloggers have pulled of such feat. You may ask, “what is it that makes these guys successful in such a tough blogging vertical.” Again, it all comes down to being unique enough and provide value to your readers. Here is how you can pull off a diary blog:
Know your target audience: we are all very unique with very unique life experiences. But if you think about it, a lot of us have somewhat similar life stories and experiences. Everyone has had that minor car accident or that embarrassing birthday party experience. The key for a blogger’s success is to connect with readers through their experiences. Not everyone’s going to have the same experiences as you do, but for those who have had similar encounters, your blog can help them get over embarrassing moments or deal with awkward situations. Connecting with your audience is key!
Target a problem: these days, you can provide a lot of value by providing everyday solutions to people’s problems. One way to do that is by using your diary blog to address issues that you have personally faced and solved. For instance, if you have just divorced your husband, you can talk about how you have gotten over your marital issues, or how you are planning to move forward. You’d be surprised how effective this approach is in bringing people to your blog time and time again.
Inspire people: if you have had a unique life experience that you can use to inspire people, you are golden. If you are a cancer survivor or you are a war veteran, your insights can be extremely appealing to a wide range of people. Not only can you provide people with your valuable life experiences, you can also inspire them to do more and maybe even join you for a good cause. Now that’s what a successful blog is all about.
Add a spin to your story: So what if you are not Lance Armstrong or John Mccain. Does that mean that you don’t have a good story to tell your audience? Every life story is unique and can help someone out with their situations. But you need to make sure you add a spin to your life story and make it more interesting by adding humor and other ingredients to it. No life is boring, I can tell you that.
Pulling off a diary blog is one of the hardest thing to do if you don’t have an inspiring story to tell. I often recommend people focus on other types of blogs before getting into this vertical. But if you feel you have a set of experiences that can help a lot of people out, then you might as well take on this challenge. It is a very rewarding experience to be able to share your life story with others on your blog and keep them coming back for more.
Tags: Tips
Posted in Blogging Strategies |
Written by Panah on September 11, 2008 – 5:29 am -
I did mention a few posts ago that you need to provide unique value to your users to expect anything out of your blogging efforts. When you think about it, there are millions of blogs out there that are trying to get some traction in the huge World Wide Web. But this is where the 99-1 rule applies. Essentially, 99 percent of useful content is generated by less than 1% of sites on the web. The other 99% of people talk about things that are either not unique or provide no value at all to readers. So if you want ot have any success on the web, you will want to think about how you are going to make yourself unique to your audience.
I did mention that usually diary blogs don’t work that well (read the book “nobody wants to know what you had for lunch”). But the truth of the matter is that a few insanely popular bloggers have pulled of such feat. You may ask, “what is it that makes these guys successful in such a tough blogging vertical.” Again, it all comes down to being unique enough and provide value to your readers. Here is how you can pull off a diary blog:
Know your target audience: we are all very unique with very unique life experiences. But if you think about it, a lot of us have somewhat similar life stories and experiences. Everyone has had that minor car accident or that embarrassing birthday party experience. The key for a blogger’s success is to connect with readers through their experiences. Not everyone’s going to have the same experiences as you do, but for those who have had similar encounters, your blog can help them get over embarrassing moments or deal with awkward situations. Connecting with your audience is key!
Target a problem: these days, you can provide a lot of value by providing everyday solutions to people’s problems. One way to do that is by using your diary blog to address issues that you have personally faced and solved. For instance, if you have just divorced your husband, you can talk about how you have gotten over your marital issues, or how you are planning to move forward. You’d be surprised how effective this approach is in bringing people to your blog time and time again.
Inspire people: if you have had a unique life experience that you can use to inspire people, you are golden. If you are a cancer survivor or you are a war veteran, your insights can be extremely appealing to a wide range of people. Not only can you provide people with your valuable life experiences, you can also inspire them to do more and maybe even join you for a good cause. Now that’s what a successful blog is all about.
Add a spin to your story: So what if you are not Lance Armstrong or John Mccain. Does that mean that you don’t have a good story to tell your audience? Every life story is unique and can help someone out with their situations. But you need to make sure you add a spin to your life story and make it more interesting by adding humor and other ingredients to it. No life is boring, I can tell you that.
Pulling off a diary blog is one of the hardest thing to do if you don’t have an inspiring story to tell. I often recommend people focus on other types of blogs before getting into this vertical. But if you feel you have a set of experiences that can help a lot of people out, then you might as well take on this challenge. It is a very rewarding experience to be able to share your life story with others on your blog and keep them coming back for more.
Tags: Tips
Posted in Blogging Strategies |
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